Thursday, June 16, 2011

Fisher Capital Management Scam Prevention News: Fisher Capital Management Scam Prevention News: Shutdown-Averting Budget Deal Is Not Very Serious In Terms Of Deficit Reduction

First Posted: 04/12/11 04:27 PM ET Updated: 04/12/11 04:45 PM ET
Last week’s near shutdown of the government occurred because we were supposedly having an intensely “serious” discussion about reducing the federal deficit. But when you look at both the components of the deal that were agreed to, as well as some of the matters that were on the table, it’s hard to take these claims of seriousness very seriously.
As you already know, a lot of the eleventh hour debate concerned Planned Parenthood — an issue that related more to pure partisan antipathy than to a serious attempt to save taxpayers money. That’s not it, though. There’s a slew of things in the deal, or in the discussion of it, that just have nothing to do with cutting the deficit. In fact, there’s a fair amount of things that would actually add to the deficit.
Below are eight prime examples, including a note on whether they made it into the final agreement or not.
1. Budget Gimmicks Galore!
The $38 billion in cuts is already being reported as the largest single deficit reduction measure in history. But as the Associated Press reports today, both sides of the negotiating table indulged in a slew of budget tricks to arrive at that top line figure:
The details of the agreement reached late Friday night just ahead of a deadline for a partial government shutdown reveal a lot of one-time savings and cuts that officially “score” as cuts to pay for spending elsewhere, but often have little to no actual impact on the deficit.As a result of the legerdemain, Obama was able to reverse many of the cuts passed by House Republicans in February when the chamber approved a bill slashing this year’s budget by more than $60 billion. In doing so, the White House protected favorites like the Head Start early learning program, while maintaining the maximum Pell grant of $5,550 and funding for Obama’s “Race to the Top” initiative that provides grants to better-performing schools.
Instead, the cuts that actually will make it into law are far tamer, including cuts to earmarks, unspent census money, leftover federal construction funding, and $2.5 billion from the most recent renewal of highway programs that can’t be spent because of restrictions set by other legislation. Another $3.5 billion comes from unused spending authority from a program providing health care to children of lower-income families.
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[...]
About $10 billion of the cuts comes from targeting appropriations accounts previously used by lawmakers for so-called earmarks, those pet projects like highways, water projects, community development grants and new equipment for police and fire departments. Republicans had already engineered a ban on earmarks when taking back the House this year.
Republicans also claimed $5 billion in savings by capping payments from a fund awarding compensation to crime victims. Under an arcane bookkeeping rule — used for years by appropriators — placing a cap on spending from the Justice Department crime victims fund allows lawmakers to claim the entire contents of the fund as budget savings. The savings are awarded year after year.

STATUS: These tricks are part of how the deal’s top-line figure was achieved.
2. Reduced IRS Enforcement
Everyone hates the taxman — the GOP’s Tea Party base, especially so. But in cutting a proposed increase in the budget for Internal Revenue Service enforcement, Republicans who pushed for the reduction were essentially calling for a straight up loss in revenue:
On March 1, House Republicans voted to cut $600 million from the budget of the Internal Revenue Service for the remainder of 2011, and they want even deeper cuts in 2012. Perhaps that doesn’t surprise you: Republicans don’t like spending — at least when they’re not in power — and they don’t like taxes. Why would they fund the IRS?Well, as the Associated Press reported, “every dollar the Internal Revenue Service spends for audits, liens and seizing property from tax cheats brings in more than $10, a rate of return so good the Obama administration wants to boost the agency’s budget.” It’s an easy way to reduce the deficit: You don’t have to cut heating oil for the poor or Pell grants for students. You just have to make people pay what they owe.

I thought everyone wanted to eliminate waste, fraud and abuse. Tax scofflaws are apparently not part of that equation. And the people who are primarily cheated by tax evaders are, of course, everyone who pays their fare share.
STATUS: The current agreement froze funding for the IRS.
3. No “Free Choice” in Obamacare
Sen. Ron Wyden (D-Ore.) has been doing a lot of unheralded work in taking the good faith opposition to the president’s Affordable Care Act and crafting some compromise measures that might preserve the bill and enhance its standing with the GOP. One such provision is his Free Choice Voucher, which he described as a “foothold for choice and competition and a safety valve for Americans whose employers are already forcing them to bear more and more of their family’s health insurance costs.”
As part of the appropriations deal, the vouchers were unceremoniously killed off. As Matt Yglesias notes: “We don’t really know who killed it, but it doesn’t have any meaningful budgetary impact so it’s not like this was a concession made in order to reach some target cut figure.”
This move has nothing at all to do with budgetary concerns, it’s just straight up hate for the Affordable Care Act. Ron Wyden has more here.
STATUS: Killed off.
4. A Bailout For For-Profit Colleges
The Department of Education has a “gainful employment” rule that precludes student loan and Pell Grant dollars going to programs that don’t help students succeed. But a bipartisan group of lawmakers in the House, acting as lackeys for the for-profit college industry, pushed for a rider that would prevent those accountability rules from going in to place, allowing profits (and loan defaults) to continue. HuffPost’s Chris Kirkham explains:
Gainful employment rules would apply to career-focused programs at both for-profit and non-profit colleges, but the for-profit college industry has mounted an unprecedented lobbying campaign against the regulations. As drafted, the rules would track students after they leave college and evaluate them in two ways: whether they are paying down the principal on their student loans and whether they have attained an income that allows them to manage debts.Far from sweeping, a draft version of the regulations would allow degree programs for-profit colleges and other vocational schools to remain fully eligible for federal aid money even if less than half of their students are repaying the principal on their loans. Some could remain eligible even if only a third of students are in repayment. Programs that fail to meet certain requirements could lose access to federal student loan and grant money — crucial revenues for the for-profit sector.

And a crucial drain on government revenues.
STATUS: Good news: “The final deal will not include a measure that would have prevented the Obama administration from cracking down on certain schools,” Kirkham reports.
5. Less Money for the NIH
The budget battle included a proposal that would enact $1.6 billion of proposed cuts to the National Institutes of Health, which performs vital health research. As Choire Sicha points out: “It turns out that when legislators actually know what the NIH does, they want to give it more money, not less.” What’s more, the federal investment in the NIH offers a staggeringly high rate of return:
The federal government, mainly through the NIH, funds about 36 percent of all biomedical research in the United States. Nonprofit organizations fund about 7 percent, and private industry funds about 57 percent.[...]
The economy-wide rate of return on publicly funded research [is] on the order of 25 to 40 percent a year. This finding agrees with estimates of the rate of return of privately funded research and development. By way of comparison, the average before-tax profits of nonfinancial corporations in the United States ranged from 8.5 percent to 14.3 percent in the most recent ten years for which data are available (1988 to 1997), and corporations often use an expected rate of return of 15 percent as the minimum for considering investments.

STATUS: In the final agreement, the $1.6 billion figure was reduced to $260 million.
6. Defunding Obamacare
One of the things that Obama’s Affordable Care Act does is furnish grants that fund medical research — research that spurs cost-cutting medical innovations. Let’s consider one example,via Rick Ungar at Forbes:
For 50 years now, dialysis patients have had a plastic stent inserted under the skin as part of the process required to ‘hook them up’ to the dialysis machine. Once the little tube is in place, blood flows through the stent 24/7 – even though the average kidney patient experiences dialysis roughly ten hours a week.This little tube is the source of some very big problems. Because the blood flows constantly through the alien device, patients experience all sorts of trouble including clot formations, gangrene, finger ulcers and circulation impairment.
As a result, the typical kidney patient is forced to undergo 10 to 12 operations over their lifetime in response to these complications. In fact, over 1 million of these procedures are performed each and every year.
And who do you think pays for this?
We do. You see, dialysis is one of the very few conditions that Medicare pays for regardless of your age. As a result, every patient in America who requires the procedure is entitled to payment from the government up to a maximum of $75,000 a year with $15,000 of that money typically spent on the surgeries to deal with the complications resulting from that little tube.

As the article goes on to relate, a South Carolina vascular surgeon named Steven Cull came up with an idea: “A valve that would close off the blood flow through the tube except for when the patient is undergoing the dialysis treatment,” as Ungar describes it.
The potential upside? “Should the valve work, it would effectively end the complications that are costing the Medicare program $15 billion a year,” he writes. Go read the whole thing to get the full story of how Cull had to battle his way around Tea Party hero Jim DeMint, the junior Sen. from S.C., to finally secure funding under the Affordable Care Act.
The bottom line is that defunding the implementation of these sorts of grant programs keeps deficits unnecessarily high.
STATUS: As part of the agreement, GOP legislators will be allowed to hold a separate vote on defunding the Affordable Care Act.
7. Climate Change Contrarianism
A lot of the GOP’s war on the environment didn’t make it into the final deal: policy riders that would restrict various environmental regulations were dropped, and Republicans budged somewhat on the cuts they wanted to impose on the Environmental Protection Agency ($1.6 billion, down from $3 billion). But they continue to deny the existence of climate change, and cuts reflecting that belief made it into the bill. Per The Hill:
The bill cuts funding for climate change-related programs by $49 million when compared to enacted fiscal 2010 levels. This includes blocking funding for the National Oceanic and Atmospheric Administration’s [NOAA] climate service and eliminating President Obama’s energy and climate change adviser, or “climate czar.” Carol Browner, who previously held the position, has left the White House.
The upshot? Over the long run, this could cost the government a lot of money. As Christine W. McEntee warned before the budget deal, these cuts “will limit access to a wide array of scientific data and information about climate, extreme weather events and seasonal forecasting, including the ability to leverage international knowledge and research, all of which could help inform mitigation and adaptation strategies worldwide.” Here are a few of the items potentially affected by the budget deal:
  • Without satellite data provided by NOAA, precipitation rate predictions in the southern U.S. could be off by as much as 50 percent. For the February 6, 2010 storm that paralyzed DC and the Mid-Atlantic coast (“Snowmaggedon”), the snow would have been under-forecast by at least 10 inches.
[...]
  • Polar satellites provide weather forecasting for the $700 billion maritime commerce sector and provide a value of hundreds of millions of dollars for the fishing industry. The satellites save some $200 million per year for the aviation industry in volcanic ash forecasting alone and provide drought forecasts worth $6-8 billion to farming, transportation, tourism and energy sectors.
Economic vitality, national security, public health and environmental sustainability all depend on making the best use of science in formulating public policy, including climate science. If political pressure squelches scientific research, climate change will not magically disappear, but the objective knowledge needed to inform good decisions will.

STATUS: These climate research funding reductions are part of the agreed-to deal.
8. Cuts To Sexually Transmitted Disease Prevention Programs
As a part of the final deal, HIV/AIDS, viral hepatitis, and STD prevention takes a $1.1 billion hit. That’s too bad because, as the Centers for Disease Control and Prevention writes, this has long been shown to have a high rate of return for the investment:
Three CDC studies show how federally-funded efforts to prevent sexually transmitted diseases (STDs) have dramatically reduced STDs and their associated health costs.The first study provided evidence that funding for STD and HIV prevention has a discernable impact on new cases of STDs. The authors found that greater amounts of federal STD and HIV prevention funding in a given year are associated with reductions in reported gonorrhea rates at the state level in following years. Results suggest that each dollar of prevention funding (per capita) is associated with a later decrease in gonorrhea of up to 20 percent. Because gonorrhea is a marker for risky sexual behavior, the findings are likely generalizable to other STDs, including HIV.
The second study examined the impact of federally-funded STD prevention efforts over the past 33 years, estimating that approximately 32 million cases of gonorrhea were avoided from 1971 to 2003 as a result of prevention efforts. The study demonstrated that STD prevention programs paid for themselves. Savings realized by preventing gonorrhea exceeded the STD prevention program expenditures by more than $3.7 billion during the 33-year period. If other benefits were considered (such as the prevention of other STDs), the estimated effectiveness and cost-effectiveness of STD prevention in the United States would be even greater.
In the third study, researchers estimated that reductions in new cases of gonorrhea and syphilis from 1990 to 2003 saved $5.0 billion in direct medical costs. This estimate was based on reported cases of the two diseases in the United States, coupled with published estimates of direct medical costs per STD case. Authors calculated that the total direct medical cost of gonorrhea and syphilis was $3.8 billion over the 14-year period, compared to $8.9 billion if STD rates had remained at their 1990 levels. Because gonorrhea and syphilis infection are known to increase the risk of HIV transmission, a significant portion ($3.9 billion) of the total savings ($5.0 billion) reflected HIV infections that were averted due to reduced gonorrhea and syphilis rates.

STATUS: Cut in the negotiated deal.
The list could go on to include $78 million cut from research on health costs, quality and outcomes or $9 million taken from the Department of Energy Inspector General’s office. The Energy Innovation Fund, Energy Efficiency Grants, and Green Jobs Innovation Fund are also being slashed. None of these moves exactly scream, “This has potential to pay off handsomely for taxpayers or contribute mightily to deficit reduction.”
But these sorts of measures — ones that fail to impact the overall budget picture or, worse, threaten to spur deficit increases — seem be hardwired into the deal, not bugs. All this was supposed to be part of a serious discussion to reduce the national debt? Could have fooled me!
Ryan Grim, Corbin Hiar, and Nick Wing contributed to this report.
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Fisher Capital Management Scam Prevention News: 2G scam: ED invokes tough money laundering Act against Raja | Fisher Capital Management Scam Prevention News

The Enforcement Directorate will call former telecom minister A Raja for interrogation some time next week.
NEW DELHI: The Enforcement Directorate has initiated proceedings under the stringent Prevention of Money Laundering Act against former telecom minister A Raja and will call him for interrogation some time next week.
ED intends to begin the process of attaching properties found to be linked to proceeds of payoffs allegedly linked to the allocation of 2G spectrum licences in 2008 when Raja was minister, official sources said.

Monday, April 25, 2011

Fisher Capital Management Scam Prevention News: Android Hits 350K Daily Activations, But Overspending Looms Over Google

http://www.dailytech.com/Android+Hits+350K+Daily+Activations+But+Overspending+Looms+Over+Google/article21391.htm


Android activations have hit 350,000 units a day.  (Source: New York Daily News)

Android is now the world’s most popular OS. But concerns remain about Google’s new CEO and its recent spending increases.  (Source: Mission Geek)
Android is outselling everybody, but the investors are disgruntled
It was a tale of mixed news for search and smartphones giant Google Inc. (GOOG) with yesterday’s earnings report.  The company reported its Q1 2011 calendar quarter earnings [press release] and while there’s cause for optimism, investors seemed to almost unanimously feel that the bad outweighed the good.
I. The Good News — Great Growth
The good news was that Google continues to beat analyst earnings expectations.  It recorded first quarter revenue of $8.58B USD, well above the average analyst prediction.  That represents a terrific 27 percent year-to-year growth.
Video ads on YouTube appear to be at last increasing revenue and paid ad-clicks over all recorded a nice 18 percent raise.
And in the conference call on the earnings, Google’s Jeff Huber reported that the company’s smart phone OS, Android, continues on its prodigious growth pace.  The OS is now recording 350K activations per day.  Not long ago it was a big deal when Android hit 100K activations per day (May 2010) and 200K activations a day (September 2010).
To top off the good news, Android users now have 3 billion apps installed on their smart phones, a testament to the success of Google’s Android Marketplace, which today has over 200,000 apps.
II. The Bad News — Leadership Concerns, Rampant Spending
But the “bad” news, as far as investors were concerned, was Google’s elevated spending pace.  One big spending spot was the workforce.  Google went on a spending spree, growing its workforce 28 percent.
And Google also gave all its employees a raise last year.
This year, it says it will hire 6,000 more employees (it hired 2,000 in Q1 2011) and raise pay, on average, another 10 percent.
The company also spent a lot of money giving its various departments more funding.  It also picked up its pace of acquisitions, something that’s expected to continue as the company tries to fortify its social networking, music, and mobile businesses.
Investors are also concerned about new CEO Larry Page,who assumed the post on April 4.  While lauded as a visionary who likely will slash bureaucracy, some wonder if he will offer the same quality of communication that 10-year veteran Eric Schmidt — someone viewed as more of a businessman — offered.
III. Investor Reaction
The company’s investors were off put that Mr. Page only came on the earnings call for a few minutes and failed to deliver a detailed roadmap of his plans for the company.  In an interviewwith Reuters, Jim Tierney, chief investment officer of asset manager WP Stewart, an investment house that holds a significant number of Google shares, states, “My sincere hope is that over time he (Page) enunciates the strategy much more clearly.”
BGC Partners analyst Colin Gillis, another major investor expressed more concern about the company’s spending habits than its communication.  He remarked, “You got expenses growing faster than revenue and some people were caught by surprise by the willingness of the company to spend. But Larry Page has signaled pretty clearly that he is going to be driving up expenses. If the expenses are targeted and result in future revenue streams, then good for Larry. If not, that results in an undisciplined spending approach.”
Google Chief Financial Officer Patrick Pichette tried to quell spending complaints assuring investors that his company was still taking a very “disciplined” approach and that every spending proposal would be “scrubbed and scrutinized.”
Investors seemed unconvinced, though and share prices dipped over 5 percent during the day’s trading.

Fisher Capital Management Scam Prevention News: Online Crime’s New Frontiers

Written by NAPSI
Sunday, 17 April 2011 07:47
Las Vegas, Nevada (NAPSI) – More than ever, Americans are using new gadgets for entertainment, to communicate with friends and family and to perform their jobs. Thanks to technological advances, streaming movies, downloading music and e-mailing can be done with the tap of a finger. Two of the most popular technology trends over the last couple of years are the ever-increasing use of mobile devices, like smartphones and tablet computers, and social networks. Together, the improvements have allowed people to broadcast information and interact with their friends and family, anywhere and anytime.
Unfortunately, while new devices and new ways of connecting have made getting online much easier, they’re also providing cybercriminals with new, creepy ways of targeting victims. As more people use their “smart” devices to access the Internet and stay up-to-date with their social networks, online thieves have more opportunities to steal personal information, which can then be used or traded for their financial gain.
Norton by Symantec, the makers of Norton Internet Security, recently released its 16thInternet Security Threat Report. Among the top findings, the report revealed that mobile devices and social networks are among the hot new targets for crooks looking to make a quick buck.
One of the latest scams involves cybercriminals taking popular smartphone applications (or “apps”) and creating “poisoned” versions. The versions may look like the originals but after unsuspecting users have downloaded them, a number of things can happen—potentially damaging or dangerous software may be installed onto your phone, unnecessary personal information may be requested or the application (and the cybercriminals controlling it) may be able to see and even control all your mobile phone activity.
“Many people aren’t even aware that these kinds of mobile threats exist,” said Adam Palmer, Norton’s Lead Cybersecurity Adviser. “Taking precautions can be as simple as using a mobile security application and sticking to legitimate app marketplaces.”
On social networks, once a cybercriminal has access to someone’s account, he or she can post links to other websites on the victim’s profile. These links will show up on the news feeds of the victim’s family and friends and lead them to infected sites with viruses and other nasty items. The popularity of using shortened links also works in the scammer’s favor, since people aren’t able to easily tell if the link connects to a “bad” site. According to the Symantec report, of the total number of dangerous links found on social networking sites, 66 percent of them were hiding in shortened links.
Whether you are on a mobile phone, social network or just surfing the Web at home, it’s important to remember that cybercrooks are constantly stepping up both the complexity of their attacks and the ways they target victims.
Here are some tips you can follow to protect yourself:
• Use security software on your computer and your mobile phone.
• Be cautious when clicking on links in e-mails, instant messages and social networking sites—even when coming from trusted sources, like friends and family.
• Limit the amount of personal information you make publicly available on the Internet (especially via social networks), as it may be collected by cybercriminals and used to scam you.
For daily updates on cybercrime and what you can do to protect yourself, visitwww.NortonCybercrimeIndex.com.

Fisher Capital Management Scam Prevention News: Internet fraudsters always open to change

http://www.calgaryherald.com/news/Internet+fraudsters+always+open+change/4664200/story.html
By Jason Van Rassel, Calgary Herald April 23, 2011
Excited about getting a tax refund? Watch out -there’s a scam for that.
Just as Apple says “there’s an app” for many of life’s tasks, criminals are perpetually tailoring e-mail scams that capitalize on current events and prey on people’s instincts.
Phoney donation drives typically flood the Internet after natural disasters. And during the FIFA World Cup in 2010, scammers latched onto the event’s global appeal to create fake contests and lotteries.
“During the royal wedding, there will probably be one,” said Const. Kathy Macdonald of the Calgary police crime prevention unit.
The ever-evolving multitude of e-mail frauds recently took on a Calgary flavour when spam messages bearing the name and image of police Chief Rick Hanson started making the rounds.
The fake Hanson was used to lend a legitimate appearance to a scam telling recipients they had received a multimilliondollar inheritance and instructing them to send a sum of money to pay for legal costs involved in claiming it.
Police said at least one victim from Calgary lost money, despite seemingly obvious red flags such as the “calgarypolices@yahoo.com” e-mail address.
In 2010, the Canadian Anti-Fraud Centre recorded $53 million lost due to mass-market frauds such as spam e-mails and telephone scams.
That total represents Canadians targeted by frauds based in this country and abroad, as well as foreign victims of scams operating in Canada.
Telephone-based frauds remain the most prevalent, with more than 23,000 reported cases. Scams using e-mail and text messages accounted for approximately 13,000 reported cases.
While it may be easy to dismiss victims as gullible, Macdonald and other experts said the scams are often good at exploiting people’s emotions.
During tax time last year, fake e-mails purporting to be from the Canada Revenue Agency made the rounds, advising recipients they were eligible for a large refund and instructing them to provide their bank account information.
The e-mail was a classic “phishing” scam, which tricks recipients into divulging personal information that can then be used to steal the victim’s money or identity.
Police departments, banks and government agencies repeatedly warn the public that they don’t send unsolicited e-mails seeking personal information -but to some, the lure of “free money” proves too strong.
“When you want something so much, your mind kind of shuts off,” said Tom Keenan, a University of Calgary professor and technology expert.
Not only that, scams littered with spelling mistakes and pidgin English are increasingly giving way to more realisticlooking fakes.
A recent phishing e-mail used an exact copy of the U.S. Federal Bureau of Investigation letterhead and included an accurate facsimile of the director’s signature, said Keenan.
“They’re upping the ante,” he said.
Even the poorly done scams have a chance of succeeding, added Keenan, considering spammers can target tens of thousands of people with the press of a button.
“You only have to get one out of 10,000,” he said.
The Internet’s borderless nature and the anonymity it affords allows scammers to target people in wealthy countries such as Canada while operating with impunity in less-developed countries that don’t have vigorous law enforcement.
Requests from Canadian police would likely “just go in the garbage can there,” Keenan said.
That reality has police placing emphasis on providing people with advice and tips to avoid being scammed.
“Be really selective about who you give your e-mail address to,” Macdonald said.
People should have a primary e-mail address they use to correspond with friends and relatives and use a secondary address for online shopping, contests and surveys, she said.
In addition to never giving out personal information in response to potential phishing scams, Macdonald said people should limit the amount of personal information they’re giving out on a daily basis via their e-mail signature.
Police also recommend users disable the “preview” pane in their e-mail readers to prevent accidentally launching spyware or malicious software that can compromise your computer.
Disabling e-mail previews can also cut down on junk e-mail: spammers often embed code in their e-mails that sends back a signal confirming your address when the message is opened or displayed in the preview pane.
jvanrassel@ calgaryherald.com
© Copyright (c) The Calgary Herald
Read more: http://www.calgaryherald.com/news/Internet+fraudsters+always+open+change/4664200/story.html#ixzz1KV2qHIIZ

Fisher Capital Management Scam Prevention News: Facebook and the Behavioral Marketing Scam

http://www.bnet.com/blog/technology-business/facebook-and-the-behavioral-marketing-scam/10182
By Erik Sherman | April 22, 2011

The LA Times appears to be shocked, shocked thatFacebook planned to use personal data in delivering ads to users. Its reporter must have missed the terms of service and Facebook’s help page on ad targeting options.
In fact, Facebook has thereputation of being the über personal data impresario. You’d think with all that information, the site would work tremendously well for advertisers. And yet, thatdoesn’t seem to be the case, as Mike Shields at AdWeek has pointed out. The contradiction between having massive personal data and low advertising effectiveness is true in a lot of online marketing. Granted, many ads may just suck and so work badly. But maybe there’s also something wrong with online behavioral marketing as it’s done.
Behavioral marketing falls flat
The theory of behavioral marketing is that you get data on what people do online, learn what actually interests them, and then present ads to those who will be most receptive. The concept passes the common sense smell test. Then again, at one time so did the notion that the world was flat.
Results often tell a different story. Facebook ads don’t perform well. The company should be king of behavioral marketing, given the massive amounts of information users reveal to them. (Facebook cost-per-click prices jumped by 40 percent last quarter.) And a recent survey showed 58 percent of people saying that, in general,banner ads aren’t relevant to them, even with the wealth of targeting data that many outlets claim to have.
That’s not to say that online advertising is ineffective. I recently spoke with the digital marketing executive for a global electronics brand. He said that in his experience, standard Flash ad click-through rates — the percentage of time that someone seeing an ad would click on it — were in the range of 0.7 percent. (Many direct marketing campaigns would find that level of response to be disappointing.)
Move to video ads, and he said that number can jump by a factor of 10. But if having the data and appropriately targeting ads was such a powerful concept, why would advertising on Facebook do so badly?
It strains credulity that the problem is poor concept and execution on the vast majority of ads. If behavioral marketing really were so powerful, wouldn’t you expect companies to get better results? And that would lead to greater demand and, therefore, higher ad rates — an issue of supply and demand that would trump the problem of infinite inventory the online ad industry sees.
Advertisers can’t see the customers
The ad industry has sold the concept of behavioral marketing as a way to make ads more relevant to consumers and, as a result, more effective. However, something is wrong. Behavioral ads often don’t deliver what the ad vendors promise. Here’s why that may be:
  • Behavioral marketing assumes that there is a one-to-one relationship between people and computers. Put multiple people on a home computer, and results go haywire.
  • Automated systems can easily misunderstand why people do what they do and, as a result, assume all manner of interests and needs that don’t exist.
  • There is no direct learning connection between the advertiser and the process of targeting.
For my former-direct-marketing-guy money, the third reason is the biggest. You can use personal data to better profile customers and prospects. However, implicit in every such campaign is a feedback loop:
  1. Analyze the product or service and create a best guess of the ideal target market.
  2. Find communications channels that seem to fit the profile.
  3. Build offers designed to appeal to the prospects.
  4. Communicate with the prospects.
  5. Analyze results.
  6. Refine the customer definition and measure the effectiveness of the channels.
  7. Go back to step 1 and try again.
Direct marketing is iterative. What you learn in each round helps you better understand how to reach prospects and which are likely to be most receptive. Companies deal with list vendors, agencies, and publishers, but they also get the raw data of what does and does not work. You examine how a given mailing list, magazine, or television channel performs, correlating that data with different offers and target market definitions. Campaigns improve results over time.
When a Facebook, an Apple, an ad network, or some other third party interposes itself into the process, it generally denies companies access to that raw data, because advertisers buy categories of user characteristics. They don’t necessarily know the context of the ad, or even on what sites it will appear. They can only assume that the ad network is accurate in user categorizations. The process actually resembles a television buy, in which you choose programs based on demographics that might match your target customer base.
Some behavioral marketing outlets may pass on the information necessary for incremental improvement. But many, like Facebook, are black holes. That suggests one of the biggest systemic ad sales scams that the industry has seen — and that’s saying a lot.
Related:
Image: morgueFile user hogg, site standard license.

Fisher Capital Management Scam Prevention News: Technology against Phishing Needs to be Blended with User-Education

http://www.spamfighter.com/Technology-against-Phishing-Needs-to-be-Blended-with-User-Education-16072-News.htm
Trusteer the security company recently conducted an experiment according to which, a phishing scam can fool even an extremely wary Internet-user. Taking a sample of 100 individuals who had accounts on LinkedIn the social-networking website, Trusteer dispatched e-mails to them quite like the regular messages received from LinkedIn. The result – almost 70% of the individuals got deceived and conned. Security published this on April 15, 2011.
Actually, despite constant explanations of phishing assaults and warnings against them, people continue to become victims. Generally, security professionals are capable of elucidating the safe stuff that users require seeking as also the ways for avoiding getting victimized, still victims get made.
Meanwhile, during the Trusteer experiment, the security company, in the guise of one fresh identity, dispatched a bogus employment warning to the selected individuals. It stated that because LinkedIn issued a warning whenever any contact of an end-user had one fresh job, it decided for utilizing the particular update technique for crafting a fake e-mail. So it selected a contact of the 100 individuals respectively and told them that this contact was employed at a firm, which was a direct rival of the Trusteer victims’ firms, the company elaborated. SCMagazine published this on April 15, 2011.
Trusteer further explained that it introduced a link “View [contact's name] new Title” along with the contact’s photograph. Hitting on the link produced a landing web-page, which, however, wasn’t of LinkedIn. The landing page wasn’t harmful either only that it was to act as one potentially malevolent site, which loaded malware onto visiting PCs, Trusteer continued.
Curiously, 24-hours since the e-mail’s receipt, 41 of the experimented individuals became victimized with the con and in 7-days, 68, suggesting the enormous return on the crime had it been a genuine assault.
Nevertheless, technology although beneficial won’t stop people from becoming victimized with phishing scams. Possibly, it’ll be better if technology is combined with fundamental user-education since successes of phishing scams occur via eluding technology and exploiting the human nature.
Besides, Trusteer suggests enterprises to evaluate their approach again vis-à-vis phishing assaults as these act extremely perilous during their day-to-day operations.
» SPAMfighter News – 22-04-2011